Marriott Expansion: Rebranding Four Luxury Resorts in the Algarve

Lobby bar at the Algarve Marriott Salgados Golf Resort & Conference Center (Source: Marriott)

In partnership with Marriott International, four premier Highgate resorts in Portugal will soon operate under the Marriott and Westin brands.

The Algarve, known for its stunning beaches, world-class golf courses, and diverse leisure activities, is set to become the site of Marriott’s latest expansion. In the Salgados region of Portugal, Marriott plans to rebrand and renovate four hotels and resorts, with renovations beginning by the end of the year. According to PR Newswire, these revamped resorts are expected to welcome guests by 2025.

From Old to New: Renovation and Rebranding in Salgados

In the picturesque Salgados region, four newly branded Marriott hotels are expected to open by next year. The area is renowned for its beautiful coastal landscapes, charming villages, and the popular 18-hole Salgados Golf Course.

“With its rich history, vibrant culture, culinary experiences, and natural landscapes, Portugal remains a top destination for travelers and residents alike.”

— Jerome Briet, Chief Development Officer, Marriott International

What to Expect at the Four Marriott Luxury Resorts

These four properties will offer a range of amenities, from luxurious rooms and suites to expansive wellness services and family-friendly facilities. Here’s a preview of each resort:

Westin Salgados Beach Resort

A luxurious beachfront resort, the Westin Salgados Beach Resort offers an ideal retreat for couples and families alike. With 95 rooms and suites and 42 residences that provide stunning views of the Atlantic Ocean, this resort is designed for relaxation and rejuvenation.

Guests can enjoy direct access to nearby beaches, six outdoor pools, and a full range of wellness services. The Westin Kids Club makes this resort a popular destination for families, catering to travelers of all ages.

Marriott Residences Salgados Resort

Currently offering 192 residences in a family-friendly environment, the Marriott Residences Salgados Resort is located close to both the golf course and the beach. Accommodations range from junior suites to spacious three-bedroom suites.

The resort boasts ten outdoor pools, numerous family-focused amenities, including a Kids Club, playgrounds, and a mini-golf course. Active travelers will appreciate the variety of sports facilities, including an outdoor gym, volleyball, tennis, and soccer courts.

The Residences at The Westin Salgados Beach Resort

This property offers an exclusive beachfront living experience, blending luxury with the comforts of resort life. Guests at The Residences at The Westin Salgados Beach Resort can enjoy both privacy and access to resort facilities, such as pools, restaurants, and wellness services.

Algarve Marriott Salgados Golf Resort & Conference Center

Boasting one of the largest conference centers in the Algarve, the Algarve Marriott Salgados Golf Resort & Conference Center is ideal for business travelers. With 228 rooms and suites offering sweeping views of the coastline and the adjacent golf course, the resort combines luxury and convenience.

The conference center includes state-of-the-art technology and can accommodate over 1,500 attendees. Beyond its business facilities, the resort also features four outdoor pools and a fully equipped spa.

Renovation and Rebranding: What’s Coming

As part of the rebranding, each of the resorts will undergo a thorough renovation. The goal is to update the public spaces, rooms, and dining areas to meet Marriott’s high standards. These renovations will enhance the guest experience, ensuring modern comforts alongside the natural beauty of the Algarve.

Conclusion

The rebranding of these four resorts marks an exciting chapter for Marriott’s presence in Portugal. With their breathtaking locations, extensive renovations, and the backing of Marriott and Westin’s prestigious brands, these hotels are poised to offer an elevated hospitality experience. Whether you’re visiting for leisure or business, the revamped resorts will provide a luxurious and welcoming retreat in the heart of the Algarve.

For travelers seeking luxury in Portugal, the upcoming Marriott and Westin resorts in Salgados will undoubtedly be a top choice. Keep an eye out for these properties, which are expected to open in 2025.