Delta presents stunning new Missoni-branded Amenity Kits

Delta’s Missoni Amenity Kits (Source)

Delta Air Lines has announced a new collaboration with Missoni, marking one of the most luxurious partnerships ever seen from a US airline.

Delta Partners with Missoni on Amenity Kits and Lounges

Delta is teaming up with the Italian luxury fashion house Missoni to enhance both its amenity kits and lounges in a stylish collaboration.

The first phase of this partnership introduces new amenity kits for Delta One, Delta’s premium business class service. These kits will showcase Missoni’s iconic textured zigzag pattern on the exterior, with a custom pattern and color palette inside that celebrate the view from 30,000 feet and honor Delta’s nearly 100-year flying legacy.

Delta One Missoni Amenity Kit

The contents of the amenity kits remain the same, including Grown Alchemist skincare products, a bamboo toothbrush and toothpaste, an eye mask, ear plugs, socks, and a pen.

These new kits will begin rolling out in mid-July 2024 on Delta flights to and from Italy and Paris, and will expand worldwide by September 2024. They will be exclusive to Delta One, as Premium Select (Delta’s premium economy) will continue to offer kits designed by Someone Somewhere.

This collaboration extends beyond amenity kits. A Delta One Lounge, opening at JFK on June 26, 2024, will feature selections from Missoni’s home collection. More details are expected to be revealed soon.

Delta’s Missoni Amenity Kits (Source)

Statements from Delta and Missoni

Mauricio Parise, Delta’s VP of Brand Experience Design, describes the partnership:

“We’ve been intentional about creating a Delta One experience—both on the ground and in the air—that feels truly premium and elevated, and Missoni’s elegance and prestige align perfectly with that vision. The Missoni-designed amenity kits, along with unique design elements that will be featured in our Delta One Lounge at JFK, will offer a distinct, high-end enhancement to our most premium spaces.”

Alberto Caliri, Missoni’s Creative Director, adds:

“The Missoni amenity kits have been meticulously designed, embodying a timeless declaration of elegance and a profound connection with the surrounding world. Additionally, customizing the Delta One Lounge at JFK signifies an important new frontier for our lifestyle approach. We are delighted to partner with Delta on the Delta One experience.”

What a Brilliant Collaboration!

Delta strives to position itself as the most premium airline in the United States. While Delta often offers a slightly better passenger experience, it excels in marketing itself as premium. This collaboration with Missoni, a high-end fashion brand, is a perfect example of this strategy, creating a significant halo effect.

Although this partnership doesn't fundamentally change the Delta One experience, it adds a memorable element to the flight. Small positive details can greatly enhance the passenger experience and become talking points among travelers. The Missoni kit is likely to be one of these standout features and something travelers will keep and reuse.

Delta’s Missoni Amenity Kits (Source)

Bottom Line

Delta and Missoni are launching a unique partnership, with Delta One passengers soon receiving elegant Missoni amenity kits. Additionally, the upcoming Delta One Lounge at JFK will feature items from Missoni’s home collection. This collaboration adds a touch of luxury that passengers will remember and talk about.